And the wine business will never be the same. Or so these three items seem to indicate:
• I got an an email offering to sell me the domain name bestsweetredwine.com for $275, which is about four times what the cybersquatter who owns jeff-siegel.com wants. Two things strike me about this: First, that someone is cybersquatting the domain, given sweet red wine’s reputation, and second, that they sent me an email. But I suppose that Google tells the squatters the concept is a big deal these days, and then refers them to me.
• Beringer doesn’t want anyone to be confused about its new line of pink and red moscatos, does it? When was the last time you saw a neck hanger boasting that a wine was sweet? This was so shocking that I took the picture with my phone in the grocery store, which happens about as often as producers put neck hangers on their wine saying that it’s sweet.
• This Catalina (the coupons you get at grocery store checkouts because you bought or have bought similar items) came from Kroger, and I have no idea why I got it. I didn’t buy any sweet wine, and I’m the wrong demographic for this promotion. Guess it’s because anyone who buys wine is a candidate for a sweet wine, and Turning Leaf’s Refresh line includes a sweet red.