Drew Barrymore is doing a wine. We'll ignore for the moment that she is a recovering addict, and the complications that brings to a wine brand. Or that selling wine requires a different image than selling cosmetics.
But do you want to know the main reason why the Wine Curmudgeon doesn't do items about celebrity wine (save for something like this to remind the world why I don't)? Because celebrity wine is, almost all of the time, little more than vanity.
Barrymore's wine is a pinot grigio. From Italy. Exactly what the world needed, no, another pinot grigio from Italy to join the six or seven trillion others out there?
Sigh. Some people truly do have more money than they know what to do with.
Amen....
Posted by: AC | February 16, 2012 at 11:41 AM
I love a good pinot grigio. But I am not sure how effective a recovering alcoholic who's last glass of liquor was when she was 12 is going to be able to push it.
Posted by: gretchen | February 16, 2012 at 11:12 PM
Not sure it's an excess of money that is the root of this project. More likely it is an excess of vanity. That, and an ambitious PR team bent on merchandizing the bejezuss out of Miss Barrymore's celebrity.
What's next: equally inappropriate Drew Barrymore training bras?
Posted by: Steve McIntosh | February 17, 2012 at 07:35 AM
It gets even worse when you find out that The Barrymore Pinot Grigio will retail for $20 per bottle, making it an even bigger ripoff since most PG's sell for less thant $10. Plus the importer is Wilson Daniels, the same firm that imports Domaine de La Romanee Conti.
I love it when the wine business sells out just like every other product in the USA. That's what makes this a great country!
Posted by: Marc Kauffman | February 17, 2012 at 12:17 PM
Marc, I noticed that about Wilson-Daniels, too, and found it quite interesting. It doesn't seem like the usual product that they do.
Posted by: Jeff Siegel | February 18, 2012 at 06:31 AM
dont like celeb wine? esp PG?
check out this other new entry into the fray
http://www.winespectator.com/webfeature/show/id/46413
like the waves on the shore, they just keep breaking...
Posted by: AC | February 25, 2012 at 07:55 AM
You're a week ahead of me, AC. The Skinnygirl post goes up Tuesday.
Posted by: Jeff Siegel | February 25, 2012 at 09:46 AM