This fall has seen a reaction in the cyber-ether against those of us who criticize the wine business for being elitist, pretentious, and more concerned with short-term sales than with educating consumers for long-term success. I've seen it in some comments on the blog, as well as in posts written by some establishment critics and bloggers. There has even been a backlash against cheap wine, something I wrote about here.
All of this means that perspective is necessary, and it has been provided by Greg Harrington, who gave up his job as a big deal New York City sommelier to open Gramercy Cellars, a winery in Washington state. How much perspective? Consider this cartoon, "Sommelier starts a winery," courtesy of Harrington's YouTube channel.
Because, as one of the characters says, "We will use French words that people don't understand. We will say things like handcrafted, boutique, extracted with a bit of blueberry. We will put our wine in super heavy bottles with a fancy label wrapped in colored tissue paper. And we will dress hot. This will guarantee a full mailing list and sold out wines."
The sad thing, of course, is that there are people who actually believe this stuff works. The video is after the jump.
This is by far the best of the Wine spoofs...Hitler on Parker. Check out the link below!
http://www.youtube.com/watch?v=L6YWVGXYmAg
Posted by: Ron Saikowski - Wine Walk Columnist in Houston | November 28, 2011 at 07:44 PM