So much for the theory that wine drinkers are a bunch of effete, intellectual snobs. More people visited the blog on Christmas Day than visited it Super Bowl Sunday yesterday. The other day recently that was as visitor-less? New Year's Day, which also has its share of football games.
Which tells this cranky ex-sportswriter that wine drinkers are just as rough and ready as beer drinkers. Imagine watching a football game instead of reading a wine blog. That's something that the marketers should keep in mind the next time they try to sell mommy wine.



One of my early online wine interactions was with a wine blogger who worried that his football-loving friends would think him girly if he took wine to a game-viewing party.
As it happened, the week before I had been to a friend's house to watch Notre Dame play Michigan. The party was hosted by a linebacker-turned-accountant from Notre Dame. His comic foil for the evening was a badass litigator who'd graduated Michigan law.
Two guys like that trash talking while pouring giant glasses of Caymus and Don Melchor throws the whole wine-is-feminine paradigm right out the window. There was nothing the least bit girly about the way they drank wine and watched football. I'm guessing, given the scale of modern wines, that there's a lot of that going on.
Also, how come a giant Cab is feminine but a light beer isn't?
Posted by: Tom Johnson | February 08, 2011 at 11:20 AM
Boy, we really dislike mommy wine, don't we?
Posted by: Jeff Siegel | February 08, 2011 at 04:46 PM