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June 07, 2010

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As a producer and long time lover of wine I have to agree with what you have posted here. But before casting blame on the entire industry ("And until the wine business decides that the wine is more important than the romance"), consider this: No matter what enclosure I choose (cork, synthetic, or screw-cap), I am certain to piss off at least 25% of the customer base. I mean, I've lost count on how many times I've been told that going to screw-caps "kills the wine experience."

Yeah, I hate corks too, but what is one to do when dealing with a bipolar consumer??

Customers do what customers are taught. And they have been taught, for most of the modern American wine industry, that corks are good and everything else is bad. Change that approach, and customer philosophies will change

I do wine tastings and I'll bring a screwcap, and everyone makes the same jokes -- still. And this is a decade after New Zealand and Randall Grahm switched to screwcaps. I know one major, huge multi-national producer that won't use screwcaps because it is terrified that it will be made fun of.

I don't care what closure the wine business uses. Find one that works, and tell people that it is the best closure available. Don't use the closure to market the wine for the experience.

Love your name Priorat! Corks are a pain because they are barrier between my efforts and the consumer. want some Carignan this vintage

They, whoever "they" is, say "only" 5% of wine is corked. Yet I've encountered it, to varying degrees, way more than that. And yes, the most whole hearted disappointing thing is looking forward to enjoying a wine and having that pleasure dashed--usually at an hour too late to go to the liquor store and exchange the bottle. I had one bottle corked, returned it before the store closed, and when they exchanged the bottle I asked them to open it first. Turned out the entire case was corked! Another instance I had a merlot brand that I usually love slightly corked. In fact, if I didn't know the wine well I may not have picked up that it was corked. Left it out for a couple of hours then it became overwhelmingly apparent it was corked. Had it happen in a bar too. When brought a second bottle I was smart enough to have the bartender take a sip first. The second bottle, like the first, was corked. Another instance where the whole case was probably destroyed. Love screw caps.

The irony about about all of this is that "they", in large part, is the cork industry. It's the industry's studies that have identified the 5 percent number (though some studies, some more scientific than others, put the figure closer to 10 percent). Like I said, I don't care what closure is used. Just close the bottle so the wine won't go off.

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