Tina Caputo, the editor at Vineyard & Winery Management magazine, had an interesting assignment for me: Has the media perception of corks changed over the past several years?
Her point, and it was a good one, was that the Winestream Media was quick to hop on the anti-cork bandwagon, and that its efforts played a key role in detailing the problems that cork had with the industry and with consumers. But now that cork has improved, is the media reporting that?
It's not news that cork wine closures had quality problems. Failure rates were as high as 10 percent, according to some studies. If 1 out of 10 bottles of ketchup were off because the closure failed, there'd be a federal investigation. But it wasn't until the mainstream wine media picked up the failure story that the cork industry started to fix things. Now that the quality of corks has improved -- and even its harshest critics think it has -- has the media covered that?
The answer, which appeared in my story in the May/June issue of VWM? Not really. The story isn't available online, so I'll hit the highlights today and Friday. Today, after the jump, cork's problems and the improvement in quality. Friday, why so few people are writing about it.