The answer, apparently, is yes, if a recent academic study is to be believed. Researchers at the Sonoma State University Wine Business Institute found that wineries, and in particular smaller and regional wineries, could benefit immensely from blog-driven publicity.
What’s most interesting about the study (which apparently doesn’t exist on-line, but is available in summary here) is that it came to what I think is the right conclusion despite some serious problems. Even the authors realize that, noting that it’s almost impossible to get a handle on how many wine blogs exist.
It cites the Complete List of Wine Blogs at vinography.com. but that looks to be at least a year out of date. I’m not on it and neither is DrinkLocalWine.com, and the Vinography list is also missing a half dozen or so quality and important wine blogs that I follow. The other authoritative list, at alawine.com, was last updated in January 2009, so it’s not much help either.
More, after the jump: