
The wine business is in trouble by any number of measurements, but the one that strikes me the most is the Wine Curmudgeon Sample Index.
This summer, I have received more samples than ever before, including samples from wineries that would not have noticed my existence in the past. I have received so many samples, in fact, that I’ve actually declined offers of many more. That’s the first time in my 20-some odd years of writing about wine that I’ve had to do that.
How weird has it been?
• I got four bottles from a major Napa winery, including its $100 and $80 cabernet sauvignons. The catch, of course, is that I almost never write about those kinds of wines, and there was no real reason to send them to me.
• A couple of weeks ago, a leading California sparkling wine producer sent me samples of the same wine it had sent me in the fall.
• Double samples – that is, two bottles of the same wine in the same shipment – are rampant. One of the biggest producers in the world sent me a case of wine, two bottles each of six wines.
Why this is happening and what it means after the jump:
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