We’re not quite ready to reveal the details, but Dave McIntyre and I will soon have big-time news about expanding DrinkLocalWine.com, our effort to give American regional wine the respect it deserves. (And, yes, that involves upgrading the website for those of you who have asked.)
In this, it will be part of the increasing popularity and almost unprecedented growth in the regional wine business. In Texas alone, there are 177 wineries. In 2000, there were about 60. Younger wine drinkers, who aren’t obsessed with scores and status the way the fossils of my generation are, see regional wine as fun and interesting. They don’t find anything unusual about wine being made in Ohio, something that would scare the hell out of most baby boomer wine drinkers.
Or, as Dave always says, “ ’Wine Country’ isn't just the West Coast anymore.”
The poster to the left, by the way, comes from Fox Run Vineyards in New York’s Finger Lakes region. It’s a throwback to the Rosie the Riveter campaign from World War II, and has already been picked up by wineries in Virginia – and even California.