Where does flavored vodka fit into the mix?

The Wine Curmudgeon doesn't do a lot of spirits writing, and when I do, it's mostly whisky (or whiskey, depending on your point of view).

Which made this story, which I wrote for the Fort Worth newspaper, so fascinating. Flavored vodkas, which barely existed a decade ago, are huge, hundreds of million dollar labels. Flavored vodkas may have accounted for $1 out of every $6 spent on spirits in the U.S. in 2006.

Why the growth? Spirits companies want a slice of the key 21- to 35-year-old female demographic, and that group loves flavored vodka. After all, you can't make a Dutch Chocolate martini with bourbon, but you can with chocolate flavored vodka.

Technorati Tags: flavored vodka,spirits