Thought you saw a lot of new wines on store shelves this year? You weren’t seeing things. Wine companies launched 423 brands in 2006, with more expected this year, according to a report from the Nielsen Co.
What’s the reason for all of these new labels? Cheap grapes, especially in California, said the report, as well as marketers trying to cash in on wine’s health benefits – perceived or otherwise. Perhaps the most significant finding is that grocery store wine sales showed strong growth, doubling the increase in liquor store sales.
The study also found that: